Based in Erode, Tamil Nadu, operating across India
From one woman's vision to a growing family-care brand.
Every meaningful journey begins with a vision, a purpose, and the courage to begin. Femi9 is built on the belief that period care should be safe, honest and genuinely comfortable.
The journey so far
01
2000
Dr. Gomathi enters direct selling, with a belief in financial independence and personal growth.
02
2004
Exploring products and technologies in other countries, with a special focus on menstrual hygiene.
03
2008
FEMI is launched in India, built on years of research, testing and development.
04
Years on
Menstrual-hygiene awareness taken to schools, colleges and women's groups across communities.
05
2023
Nayanthara and Vignesh Shivan join Dr. Gomathi. FEMI evolves into FEMI9.
06
2026
Lumi9 for babies. From FEMI9 for women, the purpose stays the same.
The beginning of FEMI9
Every meaningful journey begins with a vision, a purpose, and the courage to begin. For Femi9, that vision began with Dr. Gomathi, an entrepreneur from Erode, Tamil Nadu, with more than 25 years of experience in sales and entrepreneurship.
Dr. Gomathi faced financial challenges early in life and chose entrepreneurship as a way to create a better future for her family. In 2000, she entered the direct-selling industry, where she developed a strong belief in financial independence, personal growth and perseverance.
Her journey was filled with challenges, failures and setbacks, but she kept learning, adapting and moving forward. That determination led her towards a larger purpose: creating better personal-care choices for women.
Building awareness alongside the brand
In 2004, Dr. Gomathi explored different countries in search of high-quality personal-care products, with a special focus on menstrual hygiene. Awareness and access to quality menstrual hygiene products in India were still limited at that time.
Samples were brought back and tested with family members. The response was encouraging and inspired the search for a better menstrual-care solution. After years of research, testing and learning, FEMI was launched in India in 2008.
The purpose was never simply to introduce another sanitary napkin. For Dr. Gomathi, the mission was always bigger than the product. She took menstrual-hygiene awareness to schools, colleges, women's organizations and community platforms, encouraging women to understand their health and make informed choices.
A new chapter with Nayanthara and Vignesh Shivan
Over the years, actress Nayanthara became a user of FEMI sanitary napkins. Her experience with the product grew into a deeper connection with the vision behind the brand.
In 2023, Nayanthara and director Vignesh Shivan joined Dr. Gomathi, marking an important new chapter. FEMI evolved into FEMI9, carrying forward the foundation built over the years while embracing a broader vision for women's care and personal well-being.
The journey continues
The vision has grown beyond menstrual care. From FEMI9 for women to Lumi9 for babies, the purpose remains the same: to create quality personal-care products that bring comfort, care and confidence to everyday life.
The Femi9 story is a journey of purpose, perseverance and continuous evolution. It began with one woman's vision to create better choices in women's hygiene, and it continues with Femi9, Lumi9, and a vision that grows with every generation.
To create quality personal-care products that bring comfort, care and confidence to everyday life.
